The Roadmap to $100M+ Revenue

Recurring deals, Tier-1 banks, and expansion into new markets put this company on track to triple revenue by 2026. Yet the market cap is still just $21M.

Radical Jaguar rebrand and new logo sparks ire online

JAIMIE DING
November 20, 2024

NEW YORK (AP) -- A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in brightly colored outfits -- and no car.

The rebrand, which includes a new logo, is slated to launch Dec. 2 during the Miami Art Week, when the company will unveil a new electric GT model. But Jaguar Land Rover, a unit of India's Tata Motors Ltd., has been promoting it online.

The Jaguar brand is in the middle of a transition to going all-electric.

"Copy Nothing," marketing materials read. "We're here to delete the ordinary. To go bold. To copy nothing."

The promotional video, posted on X and Instagram, shows models dressed in futuristic brightly colored outfits walking in an alien-like landscape. "Break Moulds," copy reads.

It drew ire online, with people complaining about the lack of a car and the confusing message. X owner Elon Musk wrote on X, "Do you sell cars?" People also complained about the new, stylized, logo. The "leaper" jaguar image has also been reimagined.

Charles Taylor, marketing professor at the Villanova School of Business in Villanova, Pennsylvania, said the promotional video strikes the wrong tone for potential buyers, and said the company is making a mistake by not using the brand's heritage as an elegant British high-performance sports car in its marketing.

"If they came back with a really good electric vehicle, they could build on their prior image as opposed to really throwing out the heritage of the brand and going in this kind of direction," he said. "It's hard to see how the market of people that would like that approach is large enough for them to thrive."

Rebranding is a common tactic for companies seeking to spark sales. Campbell Soup Co. on Wednesday officially changed its name to Campbell's Co., and companies like Airbnb and Instagram update their logos from time to time.

But if they strike a wrong chord, the result can be disastrous. Past rebranding failures include Tropicana changing its logo in 2009 to omit its trademark orange -- it soon changed it back. And Radio Shack rebranded to "The Shack" in 2008, alienating its core shoppers, before eventually filing for bankruptcy protection in 2015.

Jaguar Land Rover, based in Whitney, Coventry, in the U.K., did not return a request for comment.

Continue Reading...

Popular

Macron Warns World Will Know By Monday If Putin 'Played' Trump Again

French President Emmanuel Macron has voiced apprehensions about Vladimir Putin potentially manipulating President Trump.

California crew arrested for hundreds of Home Depot thefts worth $10M, police say

VENTURA COUNTY, Calif. (AP) — Southern California authorities say they uncovered a criminal ring that stole $10 million in merchandise from Home Depot over several years, including 600 thefts this year alone, which the company calls the largest organized retail theft in its history.

The Next Palantir Moment Could Be Here - Ad

A $21M market cap company is landing multimillion-dollar contracts with banks and governments. With only 9.7M shares in the float, scarcity could spark explosive moves.

Mystery surrounds $1.2 billion Army contract to build huge detention tent camp in Texas desert

WASHINGTON (AP) — When last month awarded a contract worth up to $1.2 billion to build and operate what it says will become , it didn’t turn to a large government contractor or even a firm that specializes in private prisons.

The AI Blind Spot in Banking - Ad

Banks thought AI would solve compliance. Instead, it's made the problem worse. One breakthrough platform is cutting costs in half while securing every flow.

NextEra Energy Eyes A Nuclear Revival

NextEra Energy plans to bring the Duane Arnold nuclear plant back online as major tech companies seek more nuclear energy.

Analysts Project This Stock Could Jump to $14 a Share. You Can Still Invest for $3.50. - Ad

The AI company making heart disease easier to detect is offering investors $3.50 investment units that include one convertible preferred share and one warrant, providing investors with access to 2 common shares. Based on analyst 1- year projections, that amounts to a near-term 500% return potential.

Trump fires Fed Governor Lisa Cook, opening new front in fight for control over central bank

WASHINGTON (AP) — President Donald Trump fired late Monday, a surprise move constituting a sharp escalation in his battle to exert greater control over what has long been considered an institution .

Jim Cramer Refuses To Chase Rally—Says 'We Sure Aren't Buying' Unless It's Discounted

Jim Cramer is sitting out the current market rally, citing excessive intervention, overbought conditions as key reasons to remain cautious.

Could You Use Some Instant Cash Upfront? - Ad

Millionaire trader Jeff Clark's #1 income strategy gives you the chance to collect instant cash payouts, as much as $100 to $1,000 upfront! The great part is you can collect these upfront cash payouts without owning a single stock.... Jeff's put all the details in a special briefing titled Infinite Income Manifesto.

How To Earn $500 A Month From HP Stock Ahead Of Q3 Earnings

HP offers an annual dividend yield of 4.29%, or $1.16 a year. So, how can investors capitalize and pocket a regular $500 monthly?

Super Micro Computer (SMCI) Shares Are Sliding Tuesday: What's Going On?

Super Micro Computer shares are trading lower Tuesday. The stock is caught in a downdraft affecting the broader semiconductor and high-growth technology sectors.

The $25M Contract Nobody Is Talking About - Ad

One deal alone covers the entire valuation of this overlooked stock. And more contracts are already stacking up in Europe and the US.

Trump Says Discrimination Against American Tech Giants 'Must End' Now: Warns China And EU, 'Show Respect…Or Consider The Consequences'

The Trump administration is considering unprecedented visa sanctions on EU officials over the Digital Services Act, escalating U.S.-EU tensions with accusations that the law unfairly targets American tech companies and restricts free speech.

Cracker Barrel relents, says its old logo will return

Cracker Barrel said late Tuesday it's returning to its old logo after critics — including President Donald Trump — protested the company's plan to modernize.

October 16 Changes the Microchip Game - and Investing - Ad

George Gilder-dubbed "America's #1 Futurist"-says while everyone's chasing AI, the real opportunity is in a 4-nanometer tech millions of times more complex. It's not another chip - it replaces them. Now built in Arizona, Gilder says 3 companies tied to this "super-convergence" could soar.

Jim Cramer Expects Palantir To Reach New All-Time High

Market analysts and financial commentators provide crucial guidance in the volatile investment landscape. Cramer says no to VKTX, but expects PLTR to go up.

Palantir CEO Alex Karp Once Pushed For 'Department Of Offense' — Now Trump Rebrands Pentagon To 'War' Office As PLTR Touts America's AI Edge

President Donald Trump rebranded the Pentagon as the "Department of War" on Friday, echoing Palantir CEO Alex Karp's earlier call for a more offensive U.S. military strategy as AI becomes central to global power competition.

Is This Elon's Worst Nightmare? - Ad

Elon's empire looks doomed - crashing sales, lost tax credits, and media backlash. But behind the scenes, Tesla is about to unleash a breakthrough Forbes calls a "multi-trillion-dollar opportunity." It's not the end - it's the start of a 25,000% AI comeback.

Marjorie Taylor Greene Put Money In BlackRock's Bitcoin ETF This Year — Here's How Her Returns Stack Up Against Others In Congress

Rep. Marjorie Taylor Greene (R-Ga.) has added considerable Bitcoin (CRYPTO: BTC) exposure to her investment portfolio in 2025, making strategic purchases into iShares Bitcoin Trust ETF (NASDAQ:IBIT).

Home Depot stores, long a hub for day laborers, now draw immigration agents out on raids

LOS ANGELES (AP) — At a Home Depot parking lot, a man patrols on a bicycle for federal immigration agents, toting a megaphone on his hip so he can blast a warning to day laborers waiting to land a landscaping or construction job.

Scarcity Meets Momentum - Ad

With insiders and institutions holding most of the float, just 9.7M shares are truly available. New contracts could ignite moves that Wall Street can't ignore.

Why Quantum Computing (QUBT) Stock Is Getting Crushed Today

Shares of Quantum Computing are caught in a broader market selloff Tuesday. Rising U.S. Treasury yields spook investors away from growth sectors.

Trump administration appeals ruling blocking him from firing Federal Reserve Gov. Cook

WASHINGTON (AP) — President Donald Trump's administration on Wednesday appealed a ruling blocking him from firing Federal Reserve Gov. as he seeks more control over the traditionally independent board.

"Tech Prophet" Who Predicted the iPhone Now Predicts... - Ad

George Gilder - who predicted the iPhone 17 years early and gave Reagan the first microchip - is making his boldest call yet. He says an American nanotech "super-convergence" could mint more millionaires than any event in recent memory. He's found 3 stocks set to benefit before Oct 16's bombshell.

Bitcoin 65% Crash Risk Returns As Fed Liquidity Evaporates: Not Just 'Paper Hands'

GLJ Research analyst Gordon Johnson issued a warning about Bitcoin (CRYPTO: BTC) facing a potential 65% crash as Federal Reserve cash reserves reach critically low levels.

ASML Invests Billions In Nvidia-Backed Mistral AI To Power Next Era Of Semiconductors

ASML partners with Mistral AI to enhance semiconductor manufacturing with AI, investing 1.3 billion euros for 11% stake.

The Roadmap to $100M+ Revenue - Ad

Recurring deals, Tier-1 banks, and expansion into new markets put this company on track to triple revenue by 2026. Yet the market cap is still just $21M.

China protests Taiwan foreign minister's visit to the Philippines

MANILA, Philippines (AP) — Taiwan’s foreign minister has flown to the Philippines as head of a high-level delegation of investors, two senior Philippine officials said Saturday, prompting a protest from China and a warning to Manila “not to play with fire.”

The Next Palantir Moment Could Be Here - Ad

A $21M market cap company is landing multimillion-dollar contracts with banks and governments. With only 9.7M shares in the float, scarcity could spark explosive moves.

Trump Documentary Hits Film Festival, Will President Try To Block Movie From Theaters?

A documentary film about Donald Trump could test whether movie theaters and media companies will attach themselves to something portraying the president negatively.

Microsoft resolves European Union probe into Teams

LONDON (AP) — European Union regulators have accepted Microsoft's to Teams, resolving a long-running antitrust investigation that targeted the company's messaging and videoconferencing app.

The AI Blind Spot in Banking - Ad

Banks thought AI would solve compliance. Instead, it's made the problem worse. One breakthrough platform is cutting costs in half while securing every flow.

Trump administration asks Supreme Court to let him fire member of Federal Trade Commission

WASHINGTON (AP) — The Trump administration on Thursday asked the to let the president fire a member of the Federal Trade Commission, the latest in a string of emergency appeals over the president's removal power.

Putin says foreign troops deployed to Ukraine before any peace deal would be 'legitimate targets'

Russian President said Friday that any foreign troops deployed to Ukraine before a peace agreement has been signed would be considered “legitimate targets” by Moscow's forces.

Analysts Project This Stock Could Jump to $14 a Share. You Can Still Invest for $3.50. - Ad

The AI company making heart disease easier to detect is offering investors $3.50 investment units that include one convertible preferred share and one warrant, providing investors with access to 2 common shares. Based on analyst 1- year projections, that amounts to a near-term 500% return potential.

Toyota announces $792m expansion of Czech plant to build new electric car

PRAGUE (AP) — Japanese carmaker said on Wednesday it will invest 680 million euros ($792 million) on a new production line in the Czech Republic to make a .

Trending Now

Information, charts or examples are for illustration and educational purposes only and not for individualized investment management This message contains commercial elements, such as advertising. We only send these offers to those who have opted in to our newsletter. Past performance is not indicative of future results. For these reasons we strongly suggest trading in a DEMO/Simulated account. The information provided by us is for educational and informational purposes only. We make no representations or warranties concerning the products, practices or procedures of any company or entity mentioned or recommended and have not determined if the statements and opinions of the advertiser are accurate, correct or truthful. If you use, act upon or make decisions in reliance on information contained or any external source linked within it, you do so at your own peril and agree to hold us, our officers, directors, shareholders, affiliates and agents without fault.

Copyright trendadvisor.net
Privacy Policy | Terms of Service