Anthony Pompliano, founder and CEO of Professional Capital Management, discussed the rise of branded “meme coins” like those tied to Donald and Melania Trump.

What Happened: Speaking with CNBC on Tuesday, Pompliano likened meme coins to digital trading cards—speculative assets with value primarily driven by branding and perceived scarcity rather than underlying business fundamentals.

Commenting on Trump and Melania Coins, he described them as examples of leveraging strong personal brands in the digital financial space.

He noted that Trump's track record in business and his widely recognized personal brand amplify investor interest, even amid concerns about the coins’ financial foundation or potential conflicts of interest.

Pompliano explained that perceived scarcity often contributes to the value of these coins, much like Bitcoin or rare art, but their speculative nature makes them highly volatile.

He urged investors to critically assess the long-term value of such assets.

Also Read: Bitcoin Could Drop Up To 20% As Trump ‘Hope’ Fades, Standard Chartered Warns

Why It Matters: Pompliano highlighted how retail investors play a pivotal role in propelling these assets, much like Dogecoin's (CRYPTO: DOGE) meteoric rise despite its origins as a joke.

He contrasted this retail enthusiasm with institutional acceptance of Bitcoin (CRYPTO: BTC), which has gained legitimacy as a digital asset.

However, he cautioned that meme coins, including Trump-themed tokens, lack tangible business backing and pose significant investment risks.

Critics, such as Dave Portnoy, have likened some meme coins to Ponzi schemes, further emphasizing the need for caution

Pompliano also highlighted Bitcoin’s dominance as a legitimate investment, noting its superior performance compared to traditional assets like the S&P 500, gold and Berkshire Hathaway.

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