Do This Before Potential Tariff Announcement on May 15th
While the market whipsaws on every Trump tariff headline, Larry Benedict's readers have had the chance to quietly bank gains as high as 100%-sometimes in a single day. His 3-green-arrow system spots massive swings before they happen. The next setup hits May 15.
Shares Stats
| Shares Outstanding | 121,240,000 |
| Shares Float | 120,500,000 |
| Shares Short | 14,590,000 |
| Insider Holdings | 91% |
| Institution Holdings | 97.34% |
About Harley-Davidson, Inc
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
General
| Name | Harley-Davidson, Inc |
| Ticker | HOG |
| Exchange | NYSE |
| Sector | Consumer Cyclical |
| Industry | Recreational Vehicles |
| Currency | USD |
| Country | USA |
| Fiscal Year End | December |
| Full Time Employees | 5,900 |
Highlights
| Analyst Target | 28.88 |
| Market Cap | 2,869,500,000 |
| PE Ratio | 8.82 |
| PEG Ratio | 1.02 |
| EBITDA | 534,982,240 |
Financials
| Curr Year EPS Estimate | 2.74 |
| Next Quarter EPS Estimate | 1.20 |
| Profit Margin | 7.39% |
| Operating Margin | 5.90 |
| Return on Assets | 0.02 |
| Return on Equity | 0.11 |
| Revenue | 4.8B |
| Earnings Per Share | 2.79 |
| Revenue Per Share | 37.28 |
| Gross Profit | 1,248,228,992 |
| Quarterly Revenue Growth | -0.23 |
Valuation
| Trailing PE | 8.52 |
| Forward PE | 7.84 |
| Price/Sales (Trailing 12 Mt.) | 0.61 |
| Price/Book (Most Recent Quarter) | 0.92 |
Dividend
Harley-Davidson, Inc pays out a dividend of $0.69 per share, with a dividend yield of 2.92%.
HOG's last dividend payment was made to shareholders on March 14, 2025.
They pay out 20.05% of their earnings out as a dividend.
Recent Dividends
| Mar 14, 2025 | $0.18 |
| Dec 23, 2024 | $0.17 |
| Sep 27, 2024 | $0.17 |
| Jun 21, 2024 | $0.17 |
| Mar 20, 2024 | $0.17 |
| Dec 27, 2023 | $0.17 |
| Sep 27, 2023 | $0.17 |
| Jun 21, 2023 | $0.17 |
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