Here's How Much A Super Bowl LIX Commercial Will Cost, How Fox Corporation Stock Could Benefit

Chris Katje

May 03, 2024

Super Bowl LIX is around nine months away and while the 2024 NFL season hasn't started, it isn't too early to start thinking about the financial impact the media company that airs the NFL Championship game can have.

What Happened: Media giant Paramount Global (NASDAQ:PARA)(NASDAQ:PARAA) reported television advertising up 14% year-over-year in the first quarter, which came from record modern-day viewership for Super Bowl LVIII.

The next Super Bowl, which airs on Feb. 9, 2025, will see Fox Corporation (NASDAQ:FOX)(NASDAQ:FOXA) have the rights to the game.

Fox is charging a minimum of $7 million for a 30-second Super Bowl ad, according to a new report from Variety. This marks an increase over the $6.5 million to $7 million starting point from Paramount at this same time last year.

The media company will hold its 2024 upfront event on May 13, which could see more details on pricing and package options emerge for advertisers.

In recent years, Super Bowl commercials have sold quicker than anticipated. CBS reported a sellout of its Super Bowl ad slots in November 2024, months before the big game.

Fox, which had the rights to the 2023 Super Bowl (LVII), reported 95% of its ad inventory was sold in September 2022.

Related Link: NFL Fans Rejoice, Day After Super Bowl Could Be A Holiday: ‘We’re Looking At How We Continue’

Why It's Important: The past two Super Bowls have set records for viewership and posted records for streaming audiences. This should help Fox sell its Super Bowl ad inventory regardless of the high price tag.

"We have never received the Super Bowl in this good of a shape before," Fox Corp's president of advertising sales Jeff Collins told Variety.

Fox said in 2023 that the Super Bowl helped generate $600 million for the company.

Similar to recent years of media companies having the rights to the Super Bowl, Fox is looking to get additional advertising commitments for segments like Fox Sports and the Tubi streaming platform from Super Bowl ad buyers.

The good news for Fox is that it is getting the Super Bowl back only two years after it last aired the big game, which could help provide a boost to its advertising and streaming platforms.

The bad news is under the next media rights deal, the media company now has to wait until 2029 and 2033 to get the game back.

Previously rotating between CBS, NBC and Fox, the Super Bowl is adding in coverage by ABC/ESPN, which are owned by Walt Disney Co (NYSE:DIS) and rotating between the companies every four years.

FOX Price Action: Fox shares trade at $29.47 versus a 52-week trading range of $25.82 to $33.24.

Read Next: Super Bowl Commercials 2024: Complete List Of Super Bowl LVIII Ads And Companies Behind Them

Photo: 3D-Animation-Production-Company via Pixabay

Recommended

"Tech Prophet" Who Predicted the iPhone Now Predicts... - Ad

Analysts Project This Stock Could Jump to $14 a Share. You Can Still Invest for $3.50. - Ad

Is This Elon's Worst Nightmare? - Ad

One of the richest women in the world could have her eyes on more sports team ownership with a stake in the New York Giants.

Social Security whistleblower who claims DOGE mishandled Americans' sensitive data resigns from post

WASHINGTON (AP) — A Social Security official who has filed a whistleblower complaint alleging the Department of Government Efficiency officials Americans' sensitive information says he's resigning his post because of actions taken against him since making his complaint.

The Tesla Shock Nobody Sees Coming

The Tesla Shock Nobody Sees Coming - Ad

While headlines scream "Tesla is doomed"...Jeff Brown has uncovered a revolutionary AI breakthrough buried inside Tesla's labs. One that is helping AI escape from our computer screens and manifest itself here in the real world all while creating a 25,000% growth market explosion starting as early as October 23rd.

Inside Warren Buffett's Decision to Keep Leading Berkshire Hathaway in His 90s

Warren Buffett's retirement decision has sparked debates about his reasons for working past the typical retirement age and his current choice to step aside.

Jim Cramer Expects Palantir To Reach New All-Time High

Market analysts and financial commentators provide crucial guidance in the volatile investment landscape. Cramer says no to VKTX, but expects PLTR to go up.

[Revealed] Trump's Next AI Executive Orders?

[Revealed] Trump's Next AI Executive Orders? - Ad

A White House insider with direct ties to Trump's inner circle just revealed what he calls "Manhattan II" - a potential $2.2 trillion AI initiative set to launch as soon as Oct 15. He says this could mirror past U.S. projects that minted fortunes - with small firms soaring 5,000% to 10,000% over two decades. And now he's giving away his #1 stock pick for free before the deadline.

Takeaways from a hunt for 'secret' fresh water under the North Atlantic seabed

ABOARD LIFTBOAT ROBERT, North Atlantic (AP) — It turns out the Continental Shelf has been holding a secret from the ages. Beneath the sea floor off the U.S. northeast lies an enormous reserve of fresh water whose existence was long unknown, then was suspected and now is confirmed.

China protests Taiwan foreign minister's visit to the Philippines

MANILA, Philippines (AP) — Taiwan’s foreign minister has flown to the Philippines as head of a high-level delegation of investors, two senior Philippine officials said Saturday, prompting a protest from China and a warning to Manila “not to play with fire.”

Did This New AI Just Replace Google?

Did This New AI Just Replace Google? - Ad

Elon Musk's xAI just launched a model that could disrupt Google and even challenge ChatGPT. For the first time, you can stake in xAI with as little as $500 - but you must move before the Oct 1 funding round.

Powerball, Mega Millions Missing Jackpots: What Happens To Unclaimed Lottery Tickets

Powerball is one of the most popular lottery games that can offer hundreds of millions of dollars, or in some cases billions, in potential winnings.

A Chinese mining company is accused of covering up the extent of a major toxic spill in Zambia

LUSAKA, Zambia (AP) — A Chinese-owned mining company has been accused of covering up the extent of that polluted a major river that millions rely on with cyanide and arsenic.

October 16 Changes the Microchip Game - and Investing

October 16 Changes the Microchip Game - and Investing - Ad

George Gilder-dubbed "America's #1 Futurist"-says while everyone's chasing AI, the real opportunity is in a 4-nanometer tech millions of times more complex. It's not another chip - it replaces them. Now built in Arizona, Gilder says 3 companies tied to this "super-convergence" could soar.

Why Quantum Computing (QUBT) Stock Is Getting Crushed Today

Shares of Quantum Computing are caught in a broader market selloff Tuesday. Rising U.S. Treasury yields spook investors away from growth sectors.

Trump Dispels Health Rumors With Golf Outing, Vance Says President Is In 'Incredibly Good Health'

President Donald Trump was seen golfing at Trump National Golf Club in Sterling, Va., on Saturday, countering speculation about his health.

Inside: What's Going on Behind the Scenes in DC?

Inside: What's Going on Behind the Scenes in DC? - Ad

Former CIA officer Buck Sexton just met with Trump and VP J.D. Vance - and what he uncovered inside the West Wing is stunning. With ties to Tulsi Gabbard, Mike Johnson, Kash Patel, and more, he's rushing this urgent interview to reveal shocking secrets unfolding behind the scenes right now.

Trump Admin Pushes G7, EU To Slap Tariffs On China And India Over Russian Oil Purchase To 'End The Senseless Killing' In Ukraine

The U.S. is pressing G7 and EU allies to impose tariffs on China and India for buying Russian oil, while Trump's trade war policies have driven tariff revenues to a record $30 billion in August.

Cat in San Francisco euthanized after latest bird flu infection tied to raw pet food

Federal health officials are warning that certain lots of raw cat food may be contaminated after a pet cat in San Francisco that ate the food became infected with the virus and had to be euthanized.

Gold Alert: Extraordinary Upside in One Stock (Not a Miner)

Gold Alert: Extraordinary Upside in One Stock (Not a Miner) - Ad

Gold has hit all-time highs, breaking $3,600 an ounce - but history shows it could be on the verge of its biggest bull run in over half a century... triggered by a likely major event, eerily similar to what happened in the 1970s. (It's NOT inflation or anything you're likely expecting.) Now, a top analyst says you can capture ALL of the upside without touching a risky miner or a boring exchange-traded fund. He sees extraordinary potential gains long term with very little risk.

Heads Up! The Bear Cave Nails These Pump-And-Dump Stocks: QMMM, Cuprina, Pitanium, Mint And More

The Bear Cave warns about a rash of pump-and-dump stock schemes revolving around thinly traded China-based stocks.

ASML Invests Billions In Nvidia-Backed Mistral AI To Power Next Era Of Semiconductors

ASML partners with Mistral AI to enhance semiconductor manufacturing with AI, investing 1.3 billion euros for 11% stake.

Could You Use Some Instant Cash Upfront?

Could You Use Some Instant Cash Upfront? - Ad

Millionaire trader Jeff Clark's #1 income strategy gives you the chance to collect instant cash payouts, as much as $100 to $1,000 upfront! The great part is you can collect these upfront cash payouts without owning a single stock.... Jeff's put all the details in a special briefing titled Infinite Income Manifesto.

Bitget Posts $750B Monthly Volume In First Half 2025 As Institutional Trading Surges

Cryptocurrency exchange Bitget on Thursday recorded an average of $750 billion in monthly trading volume during the first half of 2025, with derivatives making up close to 90% of activity, according to CoinDesk research.

Edmunds SUV comparison: New Honda Passport vs Toyota 4Runner

Toyota has released a redesigned 4Runner for 2025. This is a big deal for fans of this SUV, as the previous generation was on sale for a lengthy 14 years. The new has distinctive new styling, the latest technology features, and an available hybrid powertrain that promises increased performance without sacrificing mpg. And just like previous models, it has a rugged design that’s well suited for off-road adventures.

"Tech Prophet" Who Predicted the iPhone Now Predicts...

"Tech Prophet" Who Predicted the iPhone Now Predicts... - Ad

George Gilder - who predicted the iPhone 17 years early and gave Reagan the first microchip - is making his boldest call yet. He says an American nanotech "super-convergence" could mint more millionaires than any event in recent memory. He's found 3 stocks set to benefit before Oct 16's bombshell.

Broadcom, Lululemon, Opendoor, Docusign And Neonode: Why These 5 Stocks Are On Investors' Radars Today

U.S. stocks advanced on Thursday, with the Nasdaq Composite jumping over 200 points, or nearly 1%, to 21,707.69.

Iran's rial currency falls to near-record lows on European 'snapback' sanctions threat

DUBAI, United Arab Emirates (AP) — Iran's rial currency fell to near-record lows Thursday as concerns grew in Tehran that European nations will start on the Islamic Republic over its nuclear program, further squeezing the country's ailing economy.

Analysts Project This Stock Could Jump to $14 a Share. You Can Still Invest for $3.50.

Analysts Project This Stock Could Jump to $14 a Share. You Can Still Invest for $3.50. - Ad

The AI company making heart disease easier to detect is offering investors $3.50 investment units that include one convertible preferred share and one warrant, providing investors with access to 2 common shares. Based on analyst 1- year projections, that amounts to a near-term 500% return potential.

Labubus Equal Big Dollars For Pop Mart Founder: Wealth Up 244% In 2025, One Of Top Gainers

Labubu demand is boosting Pop Mart stock and the wealth of the retailer's founder and CEO.

Cathie Wood's Ark Dumps $2.1 Million Of This Hot AI Stock Despite Recent Acquisition Boost

On Tuesday, Cathie Wood-led Ark Invest sold shares of Tempus AI Inc (NASDAQ: TEM) through ARK Genomic Revolution ETF (ARKG) and ARK Innovation ETF (ARKK) totaling $2.1 million. This follows Tempus AI's recent acquisition and mixed analyst ratings. Other key trades include purchases of Prime Medicine Inc (PRME) and Twist Bioscience Corp (TWST).

Is This Elon's Worst Nightmare?

Is This Elon's Worst Nightmare? - Ad

Elon's empire looks doomed - crashing sales, lost tax credits, and media backlash. But behind the scenes, Tesla is about to unleash a breakthrough Forbes calls a "multi-trillion-dollar opportunity." It's not the end - it's the start of a 25,000% AI comeback.

Palantir CEO Alex Karp Once Pushed For 'Department Of Offense' — Now Trump Rebrands Pentagon To 'War' Office As PLTR Touts America's AI Edge

President Donald Trump rebranded the Pentagon as the "Department of War" on Friday, echoing Palantir CEO Alex Karp's earlier call for a more offensive U.S. military strategy as AI becomes central to global power competition.

Bitcoin, Dogecoin, Solana Rise — Ethereum Falls: BTC Correcting, But Potential For Growth Intact If Demand Holds, Says Analyst

Leading cryptocurrencies traded higher alongside stock futures on Monday, as investors parsed the recent appeals court decision that termed President Donald Trump's tariffs unconstitutional.

The Tesla Shock Nobody Sees Coming

The Tesla Shock Nobody Sees Coming - Ad

Bitcoin, Ethereum, XRP, Dogecoin Decline Again And 'Clocked Out Early'

Cryptocurrency markets are trading lower early Friday morning ahead of the release of new inflation data.

Top Japanese beverage giant Suntory's chief resigns as he faces a drug probe

TOKYO (AP) — Takeshi Niinami, chief executive of Japan’s major beverage maker Suntory, resigned Tuesday to take responsibility for being under investigation for alleged possession of an illegal drug.

[Revealed] Trump's Next AI Executive Orders?

[Revealed] Trump's Next AI Executive Orders? - Ad

Bitcoin Flat As US GDP Rebounds In Q2; Ethereum, XRP, Dogecoin Slide: Analyst Says 'Keep An Eye Out' For This ETH Level To Confirm 'Real Breakout'

Bitcoin consolidated on Thursday, while major altcoins fell, despite the U.S. economy posting stronger-than-expected results in the second quarter.

Shortage of homebuyers forces many sellers to lower prices or walk away as sales slump drags on

LOS ANGELES (AP) — Skyrocketing housing values and a shortage of homes on the market gave homeowners the upper hand for years when it came time to sell. That’s no longer a given.

Did This New AI Just Replace Google?

Did This New AI Just Replace Google? - Ad

Cracker Barrel suspends plans to remodel restaurants after logo blowup

Cracker Barrel said Tuesday it’s suspending remodels of its restaurants after criticism from many longtime fans.

Trending Now