Here's How Much A Super Bowl LIX Commercial Will Cost, How Fox Corporation Stock Could Benefit

Chris Katje

May 03, 2024

Super Bowl LIX is around nine months away and while the 2024 NFL season hasn't started, it isn't too early to start thinking about the financial impact the media company that airs the NFL Championship game can have.

What Happened: Media giant Paramount Global (NASDAQ:PARA)(NASDAQ:PARAA) reported television advertising up 14% year-over-year in the first quarter, which came from record modern-day viewership for Super Bowl LVIII.

The next Super Bowl, which airs on Feb. 9, 2025, will see Fox Corporation (NASDAQ:FOX)(NASDAQ:FOXA) have the rights to the game.

Fox is charging a minimum of $7 million for a 30-second Super Bowl ad, according to a new report from Variety. This marks an increase over the $6.5 million to $7 million starting point from Paramount at this same time last year.

The media company will hold its 2024 upfront event on May 13, which could see more details on pricing and package options emerge for advertisers.

In recent years, Super Bowl commercials have sold quicker than anticipated. CBS reported a sellout of its Super Bowl ad slots in November 2024, months before the big game.

Fox, which had the rights to the 2023 Super Bowl (LVII), reported 95% of its ad inventory was sold in September 2022.

Related Link: NFL Fans Rejoice, Day After Super Bowl Could Be A Holiday: ‘We’re Looking At How We Continue’

Why It's Important: The past two Super Bowls have set records for viewership and posted records for streaming audiences. This should help Fox sell its Super Bowl ad inventory regardless of the high price tag.

"We have never received the Super Bowl in this good of a shape before," Fox Corp's president of advertising sales Jeff Collins told Variety.

Fox said in 2023 that the Super Bowl helped generate $600 million for the company.

Similar to recent years of media companies having the rights to the Super Bowl, Fox is looking to get additional advertising commitments for segments like Fox Sports and the Tubi streaming platform from Super Bowl ad buyers.

The good news for Fox is that it is getting the Super Bowl back only two years after it last aired the big game, which could help provide a boost to its advertising and streaming platforms.

The bad news is under the next media rights deal, the media company now has to wait until 2029 and 2033 to get the game back.

Previously rotating between CBS, NBC and Fox, the Super Bowl is adding in coverage by ABC/ESPN, which are owned by Walt Disney Co (NYSE:DIS) and rotating between the companies every four years.

FOX Price Action: Fox shares trade at $29.47 versus a 52-week trading range of $25.82 to $33.24.

Read Next: Super Bowl Commercials 2024: Complete List Of Super Bowl LVIII Ads And Companies Behind Them

Photo: 3D-Animation-Production-Company via Pixabay

Recommended

AI & Crypto in One $11 Investment - Ad

America Has New Type of Money, Making Some Rich...Should You Get It? - Ad

READ THIS If You Missed Out on the AI Boom - Ad

LAS VEGAS (AP) — The Las Vegas Convention and Visitors Authority is providing a $100,000 annual sponsorship to each Aces player for this season and 2025.

Trump's Niece Says It's Insane To Put Ex-President Back In Oval Office: 'Worst Candidate In American History And We Know That'

Mary Trump says the media is to blame for people's relaxed attitude towards a second Trump term.

Buy This Next Gen Crypto Before Its Big Upgrade

Buy This Next Gen Crypto Before Its Big Upgrade - Ad

Experts predict this one crypto will soar 7,200% by the end of the decade... and grow 20X bigger than bitcoin. But you must get in before it's big.

Trump Vs. Biden: 2024 Election Poll Shows Tie Broken -- Which Candidate Gains Support From His Party, Independent Voters?

A new 2024 election poll shows a close race between Donald Trump and Joe Biden. One candidate gained ground with their party and Independent voters.

Wall Street's Most Accurate Analysts' Views On 3 Risk Off Stocks With Over 3% Dividend Yields

During times of turbulence and uncertainty in the markets, many investors turn to dividend-yielding stocks.

Forget AI, Imperium Is Expected to Grow 320,000% In 3 Years

Forget AI, Imperium Is Expected to Grow 320,000% In 3 Years - Ad

Three of the world's biggest AI companies -- Google, Nvidia and Intel -- have even partnered with my No. 1 Imperium company to get on this massive mega trend. The average investor hasn't caught on yet, but you can still invest in my No. 1 Imperium company for just $10 a share.

Red Lobster closes dozens of locations across the US just months after 'endless shrimp' losses

NEW YORK (AP) — Dozens of Red Lobster locations across the U.S. are on the chopping block.

Trump Meets With DeSantis, Noem Stirs Up Controversy: How Will Republican Vice President Betting Odds Be Impacted?

The relationship between Donald Trump and Ron DeSantis was heated at times during the Republican primary season, before the Florida governor dropped out of the 2024 presidential election and threw his support behind the

Could Elon's New Device be Bigger than the iPhone?

Could Elon's New Device be Bigger than the iPhone? - Ad

According to 30-year Silicon Valley and Wall Street veteran, Eric Fry... A man who picked 41 plays that jumped 1,000%+... This mind-blowing new technology could be bigger than the iPhone. And it could make a lot of people wealthy in the coming months and years.

Cathie Wood's Ark Invest Snaps Up $3.54M Worth Of Shares In This Biopharma Company Following Positive Obesity Pipeline Update

As the demand for obesity drugs continues to surge, biopharma companies are eagerly seizing the opportunity to capitalize on the trend.

Elon Musk Causes Stir With Response To Professor's Ominous Prediction Of Civil War 'Coming To The West'

Elon Musk raised eyebrows with his recent tweet affirming a prediction of a civil war in the West.

Mystery of the Rich and Connected Revealed

Mystery of the Rich and Connected Revealed - Ad

Former Goldman VP reveals a mysterious "Gold Bank" with huge upside potential... Last time we shared this, some folks could have seen a 995% gain. Don't be surprised if you've never heard of this -- most haven't. But he's sharing all in this new video.

Katy Perry and Rihanna didn't attend the Met Gala. But AI-generated images still fooled fans

NEW YORK (AP) — No, and didn't attend the this year. But that didn't stop AI-generated images from tricking some fans into thinking the stars made appearances on the steps of fashion's biggest night.

What's Going On With Palantir Technologies Stock Today?

Last week, Palantir Technologies reported strong Q1 results, beating revenue estimates and delivering six straight quarters of GAAP profitability. It also raised its full-year guidance and aims to be the dominant AI infrastructure in the market.

5 Wall Street Legends Just Bought This One Stock

5 Wall Street Legends Just Bought This One Stock - Ad

"If you're not at the table, you're on the menu," says former Goldman Sachs VP, Dr. David Eifrig.

Shell Exits Chinese Power Market, Eyes Gas Growth: Report

Shell reportedly exits China's power markets, focusing on bolstering profitability in natural gas and oil sectors. The move reflects a commitment to invest selectively in profitable ventures within the power sector, aligning with CEO Wael Sawan's vision.

Troubled EV Maker Fisker Said To Shut Down California HQ And Relocate Some Staff As Bankruptcy Clock Ticks

Some employees at the Manhattan Beach office have been informed of the relocation and have been asked to prepare for the move by collecting their belongings.

Amazon's Betting Big on This Unknown AI Company

Amazon's Betting Big on This Unknown AI Company - Ad

Amazon has just made a stunning $144 million investment in one small AI company. Why? Because this under-the-radar firm holds the key to unleashing the full potential of next-gen AI... Its technology is crucial for the most advanced AI chips, including Nvidia's latest breakthrough.

Trump's Niece Says Ex-President Has Made It Clear He Wants To Be Authoritarian Upon Returning To Office: 'Once That Happens, He Will Not Be Stopped'

Trump's niece suggests that her uncle has a split personality, emphasizing that people are not paying enough attention to his negative traits.

Poland is still not ready to adopt the euro, its finance minister says

WARSAW, Poland (AP) — Twenty years after joining the European Union, Poland is still not ready to adopt the euro currency, the finance minister in the pro-European Union government said.

Breaking News: Elon Musk Invents New Type of A.I.

Breaking News: Elon Musk Invents New Type of A.I. - Ad

According to 30-year Silicon Valley and Wall Street veteran, Eric Fry... A man who picked 41 plays that jumped 1,000%+... Elon Musk is about to shock the world again with this new type of A.I.... Mining new millionaires in the process.

Fraudsters target small businesses with scams. Here are some to watch out for

NEW YORK (AP) — It's never fun to be scammed, but if you're a small business owner then falling for a scam can have long-lasting effects on a business, damaging client relationships and profit.

Hope Hicks Testifies On Trump's Ex-Lawyer Michael Cohen's 'Mr. Fix It' Moniker: 'Only Because He Broke It First'

The criminal trial against Donald Trump saw former Trump aide Hope Hicks take the stand Friday and discuss Michael Cohen and the "Access Hollywood" tape.

Should You Buy Bitcoin in 2024? [Expert's Shocking Answer]

Should You Buy Bitcoin in 2024? [Expert's Shocking Answer] - Ad

Bitcoin minted 100,000 millionaires and if you're not one of them, that ship has sailed. But there's another millionaire-minting crypto at our doorstep... research shows this coin could be 20X bigger than Bitcoin by the end of the decade. With crypto starting to heat up again, this could be the perfect time to get in.

What to know about Trump strategist's embrace of AI to help conservatives

FORT LAUDERDALE, Fla. (AP) — Brad Parscale was the digital guru behind Donald Trump's surprise victory in the 2016 election and was promoted to manage the 2020 campaign. But he : His personal life unraveled in public and he later texted a friend that he felt “guilty” for helping Trump win after the riot at the U.S. Capitol.

Delaware judge refuses to fast-track certain claims in post-merger lawsuit against Trump Media

DOVER, Del. (AP) — A Delaware judge on Tuesday granted a request by attorneys for Donald Trump and Trump Media & Technology Group, parent company of his Truth Social platform, to slow down a lawsuit filed by two cofounders of the company.

Crypto Millionaires Names His Favorite AI Coin

Crypto Millionaires Names His Favorite AI Coin - Ad

According to Bitcoin pioneer and crypto millionaire Charlie Shrem, a tiny $11 project could be the biggest winner of not just the next year, but the next decade. It combines AI and crypto, in one investment.

European companies are less upbeat about China's vast market as its economy slows

BEIJING (AP) — China is actively seeking foreign investment to boost its slowing growth, but that very sluggishness is weighing on company plans to grow their businesses in the world's second largest economy, an annual survey of more than 500 European companies has found.

Turkey halts all trade with Israel over military actions in Gaza

ANKARA, Turkey (AP) — Turkey on Thursday suspended all imports and exports to Israel citing the country's and vowed to continue to impose other measures until the Israeli government allows the flow of humanitarian aid to the region.

PASSIVE INCOME (by this evening)

PASSIVE INCOME (by this evening) - Ad

Hey, I have an unique opportunity for those looking for additional ways to earn income right now. It can be done from home. You can do it in your spare time. And it only takes 6 clicks and as little as $50.

Trump Vs. Biden: One Candidate Gains Significant Ground Among This Demographic In Tightly Contested Race

Former President Donald Trump has gained considerable support among Catholic voters in the U.S., outpacing President Joe Biden.

Elon Musk, Mark Zuckerberg Missing From AI Safety Board, MKBHD Reviews Rabbit R1 And More: This Week In AI News

This week was full of news from the tech and investment world, including Musk's thoughts on AI, Wood's significant trades, Intel's popularity on Reddit, and MKBHD's review of a new AI device.

Is This Nvidia's Secret Weapon?

Is This Nvidia's Secret Weapon? - Ad

You've likely heard about Nvidia's incredible success in AI. But without this startup's technology, Nvidia's groundbreaking AI chips simply wouldn't be possible. It's still flying under the radar. That could change very soon with a major announcement on the horizon.

Stock Market Rally For 2024 Has Peaked, Goldman Sachs Forecasts 'Flat Return From Now Till The End Of The Year'

The stock market rally for 2024 has reached its peak, according to Goldman Sachs. The firm's chief U.S. equity strategist, David Kostin, has predicted a flat return for the S&P 500 for the remainder of the year.

Shopify Prepares To Report Q1 Earnings: Charts Indicate Bullish Reversal, Analysts Predict Downside

Shopify (SHOP) will report Q1 earnings on Wednesday. Technical indicators suggest a bullish trend, while analysts foresee a downside potential of -17.70%.

"America's No. 1 Retirement Stock" (Name Inside)

"America's No. 1 Retirement Stock" (Name Inside) - Ad

According to the former Goldman Sachs VP -- who wrote a best-selling book on retirement -- one single stock stands head-and-shoulders above all others. And it should be the cornerstone of your portfolio. Have you heard of it?

Boeing threatens to lock out its private firefighters around Seattle in a dispute over pay

Boeing is threatening to lock out its private force of firefighters who protect its in the Seattle area Friday night unless the workers accept the company's last offer on wages.

Microsoft Introduces Isolated AI For US Intelligence To Analyze Secret Data: Report

Microsoft pioneers a groundbreaking move by introducing an isolated generative AI model exclusively accessible to U.S. intelligence agencies. This offline GPT4-based system, functioning in an "air-gapped" environment, promises heightened security for analyzing classified data, meeting the escalating demand for advanced intelligence tools worldwide.

The No. 1 Crypto for 2024

The No. 1 Crypto for 2024 - Ad

It's expected to soar 20X bigger than Bitcoin.

If You're Getting Tired Of Crypto, Here's Why: Mad Crypto Alpha With Ivan

gm, I’m Ivan and welcome to my weekly column Mad Crypto Alpha.

Trending Now

Anthony Scaramucci Labels Donald Trump's Hush Money Trial As 'Obligatory Loyalty Test' For Republicans, Says 'It'll Never Be Enough For Donald Trump'

Jim Cramer Advises Investors To Stick With Good Companies Despite Short-Term Losses: 'You Just Need To Figure Out Which Companies Deserve Your Confidence'